Brand Configuration

Your brand configuration is the DNA of every post SocialEngine generates. The more detail you provide, the more your content sounds like you — not like generic AI.

Brand Voice

Found in Settings → Brand Configuration → Brand Voice, this controls the personality of your generated content.

Tone

Describe how your brand speaks. Examples: "Friendly, helpful, and direct" or "Professional but warm, never stuffy." Avoid single words like "professional" — be specific about what that means for your brand.

Personality

Give the AI a character to channel. Example: "The knowledgeable neighbor who always has practical advice about organization and moving. Warm but never cheesy."

Perspective

Choose first-person plural ("we," "our") for most businesses, or third-person ("the team at...") for a more formal feel.

Content Pillars

Content pillars are the categories of posts SocialEngine generates. Each pillar gets a percentage allocation that controls how much of that type appears in your content mix.

A typical self-storage setup might be:

• Educational (30%) — storage tips, packing advice, organization how-tos
• Promotional (25%) — specials, new features, unit availability
• Community (25%) — team highlights, local events, customer stories
• Seasonal (20%) — seasonal moving tips, holiday storage, weather-related advice

Formatting Rules

Post Structure

Control how every post is structured:

• Hook — How posts should open. Example: "Start with a surprising fact, relatable question, or practical tip."
• Body — The main content. Example: "2-3 sentences of value. Be specific and useful."
• CTA — How posts should close. Example: "Soft CTA: visit us, reserve online, or call. Never pushy."

Character Limits

Set maximum character counts per platform (Facebook default: 500, Instagram default: 2,200).

Guardrails

• Must Include — Things every post should have (e.g., "location-specific details")
• Must Not Mention — Topics or words to avoid (e.g., competitor names, specific pricing)
• Audience Segments — Who you're writing for (helps the AI tailor language)
• Customer Language — Words your customers use (e.g., "more space," "declutter," "easy access")

Facilities

Each location's details feed into post generation. The more complete your facility profiles, the more location-specific your content will be. Key fields:

• Name, address, phone, email
• Office hours and gate hours
• Amenities and unit types
• Local landmarks, local events, and community context
• Facility website URL and established year